Travel not to escape your life,
but to prevent life from escaping you!

Daard has drawn inspiration from this famous phrase to create its first product range, which is all about travel as an intense, intimate experience, in which each of us – whether we’re about to set off on business or for pure pleasure – can feel free to express ourselves.

We embody our personalities through the products we choose as our travelling companions – real travel icons, which not only contain our world but also encapsulate it.
Iby6, 24two and all of the Little Stuff accessories say something about us and our desire to free ourselves from convention, and to really live our lives!

Bon Voyage with the Daard travel icons.


iby6 is the showcase for your offbeat spirit. While iby6’s patented design cuts through hassles such as security checks, its real value-add is emotional. Designed for the high-flying modern dad, iby6 is the perfect choice for those who want to stand out from the crowd



An iconic rucksack for when you’re on two wheels. A characterful briefcase for when you’re heading to the office. With two closed storage compartments and one easy-access open compartment, it is designed to help you make your way through the urban jungle.



The universe of Daard travel icons is embellished by a series of functional items with captivating designs. Some of the Daard accessories have been specifically conceived to accompany and customise the iconic iby6, with a view to making it unique for every user.







iby6, the first icon of the project, arose out of the creative collaboration with a number of successful partners. Every Daard product and every Daard component has been designed to deliver the very highest levels of aesthetic impact and functional performance. We wanted to bring together the most innovative players to achieve the best possible result.

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