New concepts. Unique Design
DAARD is a creative project. The first field of application: the journey.
The first icon: iby6.
This is a concept with real character, which has already been bestowed with the IF Product Design Award, the high-profile international prize that every year flags up those projects that are destined to become design icons. The product has been three years in the making, and is intended to meet the need for comfort on the move.
The whole project has been geared towards a single objective: to reinvent aesthetics, using functionality as the springboard.
Five Italian innovators have blazed a trail by bringing together avant-garde design and the most groundbreaking manufacturers in Italy.
The first field of application generated interest amongst the leading international operators. While our team is working on the development and growth of the iby6 project, the groundwork is being done on the next three-year project.
DAARD is an open platform, which is today on the front line of co-creation with young designers who want to change the rules by fusing their ideas with the incredibly rich network of Italian companies that have always been ready, willing and able to experiment and to think outside the box in order to compete in the global marketplace.
Where to next?
MADE IN ITALY
Iby6, the first icon of the project, arose out of the creative collaboration with a number of successful partners. Every Daard product and every Daard component has been designed to deliver the very highest levels of aesthetic impact and functional performance. We wanted to bring together the most innovative players to achieve the best possible result.
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